A powerful concentrate of essences revealed by the active properties of ‘neuroscents'. A new form has emerged: Oud for Greatness Neo. Like a free electron, neo breaks away from the original Oud for Greatness olfactory matrix. Neo flows through renewed vitality. Like a flash of light, this dazzling fragrance reveals your innermost nature. Its fluid waves create a charismatic, ultra-fluorescent aura. The result of an alchemy between the power of nature and neuroscience. The psychoactive molecules of oud enhance our ability to think and feel. The synergistic pairing of lavender Orpur® and bergamot soothes and strengthens the mind. Meanwhile, the positive energy of balsam fir enhances well-being. Neo's brain-boosting scent promotes self-confidence and determination, propelling it to new heights.

‘Initio’ is a Latin word, so we’re told, with two meanings: ‘the origin’, and ‘initiation’ – and this renegade new perfume house sets out ‘to initiate perfume as an object of power.’ First unveiled in 2015, a cloak of mystery enfolds this French perfume house. Artistic director Sonia (her surname is secret) prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfume As she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power.’ Initio Parfums seeks to share the animalic potency and perfume’s role as an ‘invisible pheromonal force’ – but it does so via very beautiful fragrances, working with leading perfumers, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel.

Top Note: Bergamot, Saffron

Middle Note: Lavender

Bottom Note: Fir balsam, Oud

Classification: Niche Fragrance

Family Name: Spicy