In December 2017, Armani launches a new edition of Sì fragrance from 2013, represented by Hollywood actress Cate Blanchett. Sì Passione is a reinterpretation of the original that gives it a new dimension - described as "an irresistible combination of grace, strength and independent spirit." Announced as an intense, uncompromising scent, it is made for a confident woman who dares to say yes, and is to embody the red lipstick effect in the bottle. "Sì Passione is a bright and sensual perfume that emits confidence, seduction, and strength. Bright and fresh in its initial impression, Sì Passione opens with notes of spicy pink pepper, like a burst of adrenaline. After initially drawing attention, sparkling and radiant pear brightens the iconic juicy blackcurrant to add boldness. A floral heart beats passionately with rose and feminine jasmine to create a powerful scent, like a seemingly fragile woman who shows incredible strength when guided by passion. The addition of heliotrope makes this perfume addictive and acts as an invitation to self-indulgence and pleasure. The warm and sensual vanilla and cedarwood dry down mirrors the self-assurance that a swipe of red lipstick can instantly give the wearer."

Giorgio Armani is an Italian fashion designer particularly noted for his menswear. Armani started his career as designer of shop-windows in a department store and worked his way up to menswear buyer. From 1960 to 1972 he worked as a designer for the well-known house of Nino Cerutti and then worked as an independent designer for a number of fashion houses before founding his own brand. He presented his first collection of men's clothing in 1975, followed by a line for women that same year. Armani gained a wider audience for his work with the popular movie "American Gigolo," in which Richard Gere's character wore chic Armani designs. This was to be the first of many future film collaborations. The brand expanded throughout the late 1970s and early 1980s, offering a variety of collections in different price points, jeans, undergarments, accessories, and through an agreement with L'Oreal, fragrances and beauty products. Giorgio Armani Beauty introduced Armani for Women in 1982, followed by Armani for Men in 1984. These two scents are part of a long and successful series of fragrances issued by this brand, continuing into the 21st century.

Top Note: Grapefruit, Blackcurrant, Pear, Pink Pepper

Middle Note: Pineapple, Heliotrope, Rose, Jasmine

Bottom Note: Vanilla, Cedar, Patchouli, Amberwood

Classification: High End Fragrance

Family Name: Floral Fruity