Calvin Klein is launching a new fragrance for women, Beauty, which arrives on the market in October 2010. The fragrance was created to support Calvin Klein's clothes collection, with elegant fragrance composition which does not have plans to be seductive, like for example Euphoria and Obsession. Elegance, sophistication, timelessness and beauty are in the first plan. The perfume is ideal for mature women who choose models from Calvin Klein collection and enjoy style and spirit of Klein collections. Beauty is a fragrance representing woman in her 40es, her beauty, maturity and self-esteem. Composition of Beauty was inspired by gracious curves and beauty of calla lily. Beauty depicts internal beauty of a woman, her strength and spirit. The fragrance was created by Sophie Labbe, of such notes as ambrette seed in a top, jasmine in a heart and cedar-base. The fragrances arrives in highly elegant flacons in three sizes - 30, 50 and 100ml, along with accompanying products – 200 ml perfumed body lotion and 200 ml perfumed bath and shower cream. Advertising campaign was made by Craig McDean in February 2010 in Berlin. Advertising face of the fragrance is Diane Kruger, dressed in a gorgeous elegant white dress which accentuates her femininity and figure in the advertising campaign.

Calvin Klein Inc. is an American fashion brand started by Calvin Klein at the end of the 1960s. The brand is famous for its minimalism and classic style, and helped launch the craze for designer jeans in the 1970s when Klein began adding his name on the back pocket. Today, Calvin Klein is known worldwide for their jeans, casual collections, underwear collections and perfumes. Watches and a jewelry collection became part of the brand's offering in 1997. The company's "cK" logo is as recognizable as its brand name and adorns many products in their line. The company's first perfume, Calvin, was launched in 1981. Calvin Klein has since launched a series of successful perfumes that, for many, capture the spirit of the decades in which they were introduced, including Obsession (1985 for Women, 1986 for Men), cK One (one of the first fragrances marketed as unisex, in 1994), and Euphoria (2005 for women, 2006 for Men). Klein's license for perfumes now belongs to Coty.

Top Note: Ambrette

Middle Note: Jasmine

Bottom Note: Cedar

Classification: Designer Fragrance

Family Name: Floral