"Jules Dedet, the renowned street artist, is the aptly chosen face of our new Urban Hero fragrance – a nod to the confident, mysterious man with a hint of rebellion. Ideal for spontaneous city nights, it gives off intense woody notes, such as grey amber and leather accord, which mix with warm black pepper and sensual rosewood, before being offset with fresh lemon caviar. Reflecting the refined yet daring Jimmy Choo man, its mirrored chrome bottle comes with a chevron-printed cap and matte silver sides."

Jimmy Choo is a Malaysian exclusive shoes designer based in London. The brand was established in 1996 together with the editor of accessories in British Vogue, Tamara Mellon. Jimmy Choo is a new fragrance brand. The earliest edition was created in 2011 and the newest is from 2024. Jimmy Choo fragrances were made in collaboration with perfumers Olivier Polge, Veronique Nyberg, Domitille Michalon Bertier, Nathalie Lorson, Honorine Blanc, Louise Turner, Juliette Karagueuzoglou, Christophe Raynaud, Christine Nagel, Sonia Constant, Amandine Clerc-Marie, Marie Salamagne, Anne Flipo, Alienor Massenet, Nicolas Beaulieu, Paul Guerlain, Julien Rasquinet, Michel Almairac, Caroline Dumur, Jórdi Fernandez and Clément Marx.

Top Note: Pepper, Finger Lime

Middle Note: Vertiver, Palisander Rosewood

Bottom Note: Leather, Ambergris

Classification: Designer Fragrance

Family Name: Woody Spicy