Issey Miyake launches a new fragrance for men in March 2012. That will be a new version of the popular men's edition L'Eau d'Issey Pour Homme from 1994. Name of the new fragrance is L'Eau d'Issey Pour Homme Sport and is created as an energetic, unconventional edition ideal for everyday use. L'Eau d'Issey Pour Homme Sport offers a luminous opening full of sparkling citruses and energy. Bergamot and grapefruit provide a strong and dynamic beginning in the opening notes. A heart of the composition offers spicy shades of nutmeg combined with leather, while a base features elegant woody accords of cedar and vetiver. The fragrance hits the shelves in March 2012 in 50 and 100ml EDT flacons accompanied with perfumed body care products – hair and body shampoo and deodorant stick. Flacon of the new edition is shaped like its antecedent; it is transparent and colored in light blue, with a sliver-gray stopper, while a penetrating blue line under the stopper suggest a modern, sporty edition.

Issey Miyake is a Japanese fashion designer known for his innovations with fabric and his use of technology to produce interesting and practical garments. Miyake was born in Hiroshima in 1938, and was a witness and survivor of the atomic bombing of the city during World War II. After studying graphic design at Tama Art University in Tokyo, Mikyake went on to work for some of the most famous couturiers of the 1960s. A move to Paris led to work for Guy Laroche and Givenchy. Another move to New York brought the opportunity to design ready-to-wear for Geoffrey Beene. Miyake returned to Tokyo in 1970, founded the Miyake Design Studio and began producing women's fashions. Miyake's extensive knowledge of fabrics led to an innovation in garment pleating that uses a heat press to add permanent pleats to garments that were already cut and sewn. Other innovative fashions from Miyake include A-POC (acronym for "a piece of clothing") which are tubes of fabric that can be cut into a variety of shapes and styles by the purchaser, and the me Issey Miyake line (also known as "Cauliflower" outside the Asian market), a line of one-size-fits-all shirts that stretch to fit the wearer and are sold in plastic tubes. Miyake officially retired from design in 1997 but continues to oversee all the lines in the company. Miyake's fashions and perfumes reflect a sense of humor and make use of multi-lingual puns. A-POC, for example, sounds like the English word "Epoch." When Miyake launched his first perfume, L'eau d'Issey for women in 1992, the name is a homonym for the French word l'Odyssée ("odyssey" in English). A Scent by Issey Miyake, launched in 2009, could be read as "ascent by Issey Miyake." Miyake also maintains a store in Japan called ELLTOB TEP ("pet bottle" spelled backwards) which sells his entire line. Issey Miyake fragrances are offered in conjunction with Beauté Prestige International, a division of Shiseido.

Top Note: Pink Pepper, Mandarin Orange, Grapefruit, Bergamot

Middle Note: Star Anise, Cedar, Geranium

Bottom Note: Patchouli, Musk, Vetiver

Classification: Designer Fragrance

Family Name: Aromatic Fougere