"Jules Dedet, the renowned street artist, is the aptly chosen face of our new Urban Hero fragrance – a nod to the confident, mysterious man with a hint of rebellion. Ideal for spontaneous city nights, it gives off intense woody notes, such as grey amber and leather accord, which mix with warm black pepper and sensual rosewood, before being offset with fresh lemon caviar. Reflecting the refined yet daring Jimmy Choo man, its mirrored chrome bottle comes with a chevron-printed cap and matte silver sides."

Simpson entered the perfume world in 2004, partnering with the founder of the Clean line, Randi Shinder, to produce a line of edible lip glosses, perfumes and cosmetics called Dessert Beauty and aimed at a young market. Simpson partnered with Parlux fragr

Top Note: Bergamot,Peach Blossom,Champagne

Middle Note: Jasmine,Lotus,Rose,Frangipani,Peony

Bottom Note: Amber,Woody Notes,Patchouli,Musk

Classification: Celebrity Fragrance

Family Name: Amber Floral